• Nissan gives an exclusive gold-painted GT-R to the “world's fastest man," Usain Bolt
• Presentation ceremony held in Bolt's home country of Jamaica
JAMAICA (May 6, 2013) – Nissan has delivered a special GT-R, bathed in exclusive gold paint, toOlympic gold medalist Usain Bolt in appreciation for his contributions as a Nissan brand
ambassador for GT-R. Bolt, known as “the world's fastest man," has been promoting the
company's brand awareness in association with the Nissan Global Brand Campaign, which kicked
off in April 2012 and has been running in markets around the world ever since.
It was love at first sight for Bolt, already a GT-R owner, when the one-of-a-kind “Bolt Gold" GT-R was unveiled as the top prize in an online global charity auction held in late 2012. The proceeds of the auction went to the Usain Bolt Foundation.
The special Gold GT-R that Nissan presented to Bolt is based on the 2014 model year Nissan GT-R.
It has been customized to suit Bolt's driving style, based on the data Nissan engineers recorded
during his test drive of the GT-R line-up when he visited the company headquarters in October
2012.
The uniquely gold-painted Nissan GT-R features a flamboyant white interior, BOSE® audio system
and 10-spoke RAYS® aluminum-alloy forged wheels. These specially fitted, hyper-titanium colorcoated
wheels add extra flair to an already bold exterior that is highlighted by an exclusive “Spec
Bolt" emblem. The visual specs of the car, including exterior color, interior color and wheels, were
selected by Bolt himself.
The handover event took place on May 5, 2013, at Bolt's home training facility in Jamaica that
overlooks the mountains of his home country. Jose Román, vice president of Nissan Latin America
and the Caribbean, who attended on behalf of Nissan, handed over the keys to the Gold GT-R to
Bolt. Bolt then become the owner of one of only two Gold GT-Rs in existence, the other belonging
to the charity auction winner who will take delivery of his special car before the summer of 2013.